“Oh, wow, Mom and Dad, that sure is a lot of junk mail,” says our son as he walks in the house. We prefer to call it Mass Mailing. The technical term for it is EDDM (Every Day Direct Mail).
We are trying out a new (for us) way of advertising. We’re sending mailers out to all the post office boxes at the Air Force Academy.
The fun part was coming up with what to say to hopefully entice the cadets to consider buying a saber and a display case. I got to use all my college training in English! And my husband did all the formatting to make everything look snazzy. We added all kinds of fun flyers and even a special “treat.” Then we used a focus group (our adult kids) to give their inputs.
Then there were the hours and hours of printing, folding, stuffing, and sealing.
Everyone helped, and I think we put together a good product. The proof will be what results we have. Now we have to wait patiently and see…
Hopefully many of you will have these packets in your post boxes soon…check out our BIG SALE for Parents’ Weekend!!!